Royal Roads University’s School of Business needed to stand out in a crowded BC market dominated by bigger programs. We developed an integrated campaign aimed at students who put business first, using witty, attention-grabbing messaging to drive awareness and enrolment.
The out-of-home campaign was later adapted into digital banners to amplify its reach online.
The ads were adapted into digital big-box formats.
Agency: Cossette West
Creative Director: Michael Milardo
Art Director: Andrew MacPhee
Copywriter: Matthew Mitchell, Nima Samadi