A full brand repositioning for Geek Squad inspired a series of short online videos to showcase the benefits of each new program, positioning the Geek Squad agent as the solution to any tech issue at home.
The 7-day campaign generated 5.2 million impressions on YouTube and Instagram, with social sentiment hitting 94%, far above the brand’s average.
Agency: Best Buy (in-house agency)
Production: Hadron Films
Concept/Copywriter: Nima Samadi
