How do you showcase a retailer’s tech depth in 30 seconds? For Best Buy, I wrote and produced a brand spot that brings its smart ecosystem to life through the lens of an employee, showing how these products simplify everyday routines. A 15-second social cut extended the campaign’s reach.
A 15-second social cut was used to increase shareability and reach.
Agency: Best Buy (In-house agency)
Production: BOLDY Films
Concept/Copywriter: Nima Samadi
