A brand that hasn’t been touched in decades. I was tasked with my first big branding project: rebranding Scratch n’Win lottery in the Prairie provinces.
We developed a new brand name, ZING, along with the tagline Play. Thrill. Win. We also created two regional TV spots to capture the excitement and fun of playing scratch lottery tickets. Years later, the brand assets, including the tagline, are still in use today.
The Holiday TV spot promoting the Players Choice gift pack.
Agency: ZGM, Calgary
Production: Giant Ant, Vancouver
Creative Director: Leah Zukowski
Art Director: Taegan Rubert
Copywriter: Nima Samadi
