Although my roots are in creative copywriting, I also enjoy using my analytical side to map website experiences and craft long-form copy. During my time as a freelancer at WAX, I was brought in to help refresh the Mitchell Eye Centre website, turning technical medical content into approachable, benefit-focused copy. I interviewed doctors for their bios, simplified complex jargon, and optimized every headline and page for SEO impact. The website redesign also managed to win an Anvil Award.
Experience the full site at mitchelleyecentre.com
Agency: WAX, Calgary
Creative Director: Nick Asik, Monique Gamache
Developer: Jonathan Yeo, Andrew Anderson
Digital Art Director: Daniel Fontaine
Copywriter: Nima Samadi