NIMA SAMADI | SR. COPYWRITER
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PC Optimum x DoorDash

I played a key role in launching a high-profile partnership between the PC Optimum loyalty program and DoorDash, allowing customers to earn points on food and grocery orders.

With the campaign running across multiple traditional and digital touchpoints, we created a comprehensive brand toolkit, including copy guidelines, to maintain consistency across external vendors and DoorDash’s internal creative teams.

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To support the rollout, messaging was developed across three phases: launch, post launch, and always on.

To support the rollout, messaging was developed across three phases: launch, post launch, and always on.

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The campaign extended into a national out-of-home placements as well as social assets.

The campaign extended into a national out-of-home placements as well as social assets.