At Critical Mass, I spent 2.5 years working with a small California based bank known for its entertainment clientele.
Anyone who has worked in banking knows it’s a tough, heavily regulated category, but I still managed to create some engaging work.
My primary responsibilities on the account focused on CRM, owned social, and digital. I also contributed to integrated campaigns, writing headlines and long-form copy for a Consumer Social Responsibility report, content videos, as well as radio and event activations.
Below is some work that past the NDAs.
Fortune Magazine Cover Wrap + CSR Out-of-Home
Tony Awards Print Camapagin
Referral Campaign + UX Experience
Best Restaurants in LA - Instagram Stories
Agency: Critical Mass, LA, Calgary, Toronto
Client: City National Bank
Creative Director: Mike McGrath
Associate Creative Director: Dan Spooner
Art Directors: Jordan Heidendahl, Alyssa Bowman
Senior Copywriter: Nima Samadi