PC Optimum x DoorDash
I played a key role in launching a high-profile partnership between the PC Optimum loyalty program and DoorDash, allowing customers to earn points on food and grocery orders.
With the campaign running across multiple traditional and digital touchpoints, we created a comprehensive brand toolkit, including copy guidelines, to maintain consistency across external vendors and DoorDash’s internal creative teams.
To support the rollout, messaging was developed across three phases: launch, post launch, and always on.
The campaign extended into a national out-of-home placements as well as social assets.
In collaboration with DoorDash's internal creative department, we ran an out-of-home activation at high-traffic shopping centres in Toronto and Vancouver. By simply linking your PC Optimum account with DoorDash to earn points, you could receive a free slice of cake during National Cake Day.
